Copywriting services menu.

[More than just alphabet soup. Pinky swear.]

Pairs well with a
swoon-worthy brand.

Let’s roleplay. We’re on our first date. Sweaty palms and all. What are you ordering?

You ask what the chef recommends. She tells you great words uncover the hidden flavour of bold brands like yours.

[Whatever, I’m getting cheese fries.]

Brand Voice Development

You know what a lack of brand voice leads to? Miscommunication, mixed messages and missed opportunities [to win over your customer.]

A tragedy worse than Romeo and Juliet if you ask me. If you want your dream customers hanging onto your every word, our Brand Voice Development will be your secret weapon to ensure every word you write is pulling its weight.

I’ll even wrap everything up with a bow, all fancy, with examples on how your swoon-worthy words will walk the talk in real life.

  • Tone of voice development

    Brand overview

    Core values and mission

    Ideal customer profiles

    Brand personality

    Brand inspiration

    Word and phrase bank

    Taglines and slogans

    How you sound/ don’t sound

    Examples in practice
    [e.g. social media, email, packaging]

    A side of fries [just kidding, I wish]

  • $2,500 AUD (Pay in 3x instalments)

    First instalment: 30% non-refundable deposit to secure your spot.

    Project timeline: 6-8 weeks

I know you stalk the coolest, do-gooder brands, like Lush and Twoobs, fawning over their totally hilarious way with words. Spoiler alert: Your website can make your customers fall head over heels for your conscious brand too.

All you need is a creative sidekick [hint, hint] to get you pushing the boundaries with your website copy. I’ll get what’s in your head > onto the page > and off your list. 

I’ll be sprinkling my wordsmith magic on every corner of your website [even the “boring” stuff] to make sure it’s creative, converting and completely on-brand for you. Thank me later.

Website Copy

  • Brand voice development

    Website copy strategy / review

    Home page

    About page

    Sales page

    Product or service descriptions

    Checkout page

    FAQs page

    Contact page and form

    Banners and pop-ups

  • Starting from $2,700 AUD
    (Pay in 3x instalments)

    First instalment: 30% non-refundable deposit to secure your spot.

    Project timeline: 6-8 weeks

Obviously, blogs are uber important for SEO to help you get on the good side of the Google gods and stay showin’ up where you want on search. But also? Blogs are your chance to spill all the juicy bits on the page and really connect with your customers.

Think about when you stay up until 4am talking about life with your bestie or new boo. You always feel extra gushy and bonded after. Blogs are the same slice of the pie for your brand.

I’ll write your blogs like it’s my job [it literally is] and save you the screen-time hours so you can binge Bridgerton again instead.

Blog Copy

  • Content themes

    Brainstorm ideas

    SEO-friendly [keyword research]

    Ghost writing

    Edit and proofread

    Review existing blogs

  • Starting from $295 AUD per blog.

    Available on an ad-hoc project or retainer basis.

Knock, knock. Who’s there? It’s your customer’s inbox with 38, 486 emails and counting. Yikes. I won’t lie, these days you’ve gotta turn on the charm to cut through the inbox overflow.

Unsubscribe from boring, sounds-like-everyone-else emails and swap it for on-brand, engaging copy your customers get excited to see in their inbox.

Lucky for you, writing email sequences that feel like love letters [not hate mail] is what makes a great Tuesday for me.

Email Copy

  • Launch sequence copy

    Purchase sequence copy

    Welcome sequence copy

    Abandoned cart sequence copy

  • Starting from $295 per email.

    Estimate varies per project.

    Option to pay in instalments for larger email copy projects.

Social Media Copy

Everyone seems to have a love-hate relationship with creating content for social media. Except for me, it’s my favourite [shh, don’t tell the others].

If you’ve stuck with me since the ol’ days, you’ll know social media management was my first love. Writing Instagram and Facebook captions for sustainable start-ups, conscious brands and everyone in-between [seriously, even law firms] is second nature to me.

You know you need it but don’t want to write it. Leave it with me. This one’s a no brainer, babe.

  • Content strategy

    Audience research + profiles

    Instagram/Facebook/LinkedIn captions

    Carousel graphics copy

    Bio refresh

  • Starting from $1,500 AUD / month

    Available on an ad-hoc project or retainer basis.

Everything In-Between

When you’ve got a brand, words are everywhere. Guess what? All of them count. Even [and especially] the little guys. Hidden away in the nooks and crannies of your website, on the inside of your packaging or your internal processes.

The best brands make everything an experience and seize the opportunity to connect with their customer. Whether that’s when your client unboxes their new delivery, reads a thank you or instructional card, or looks at the care instructions tag six months down the line and sees a love note from your brand.

This is what sets apart the leading, bold brands from the run-of-the-mill copycats [Ew. Booooring].

  • Print collateral

    Packaging

    Thank you cards

    Instruction guides

    Internal documents

  • Price varies per project.

    Reach out and I’ll send you a custom quote [I won’t bite. Pinky swear.]

dog next to beach towel for dog beachwear brand sandy snoots

“Janisha helped to give our brand our voice.

She took the time to understand our values and breathed life into our product descriptions and email marketing campaigns. Janisha also delivered our social media marketing strategy, which we still refer back to to this day!

Not only did the strategy give us the confidence to dive in, it keeps us accountable in delivering content that aligns with our vision, mission and values.”

Jess, Founder of Sandy Snoots

The scariest part is shooting your shot. Spill the juicy details on your big brand dreams and we’ll book a [virtual] date to make sure we vibe together before we make this thing we’ve got goin’ on between us official.

If you’re unsure what copy services you need, don’t sweat it. That’s what I’m here for. I’ll get to know your needs and goals, curate tailored packages that suit you, and together we’ll make you a plan of action. Aren’t I catch?

It’s time for the world to fall in love with your good-hearted brand.

Make the first move.