PROJECT OVERVIEW

Sandy Snoots is the most stylish destination for premium sun and water essentials for dogs. Promoting #sunsafesnoots through UPF 50+ certified rashies, life jackets and accessories for our furry friends.
Sandy Snoots is a proud Australian business with strong brand values of supporting Australian manufacturing, continuously pursuing sustainable practices, and gives back by donating 5% of their annual profits to The University of Queensland Faculty of Science to support research to better understand how best to diagnose, treat and hopefully cure the illnesses that affect our pets.
• Social Media Strategy
• Email Sequences and Automation — Welcome + Purchase.
• Website Copywriting — Product Descriptions.
From the beginning, a key part of our strategy was getting to know Sandy Snoots' brands values and the message Jess, founder of the brand, wanted to spread.
We were developing a standalone social media strategy for Jess to implement herself, it was crucial for the strategy to be easily adaptable, include foundational principles and ensure all social media content would effectively align and communicate the brand values.
The result was a strategy, email marketing sequences and product descriptions that felt vibrant, personable and aligned in every format. We defined clarity on the brand voice to ensure the copy felt consistent across every medium. Small details and creative copywriting like ‘Made with love and…’ for the materials list helped portray the friendliness and playful branding of Sandy Snoots.

WORDS WE WROTE

Made with love and…
- 88% polyester 12% lycra
- Colourfast dyes resistant to chlorinated and saltwater to maintain the fresh, bright prints of your pup’s rashie for years to come
Look after me
Be sure to follow our care instructions so your Sandy Snoots dog rashie can last for a lifetime of sandy beaches and sunny adventures.
We give a snoot about...
- Raising awareness of skin cancer in dogs
- Promoting a #sunsafesnoots beach culture
- Adopting sustainable practices
- Australian design and manufacturing
Look at you go, eco snoot!
Your products are sent to you in 100% compostable mailers from Hero Packaging so you can be sure your ecological paw print is as small as possible.
Paws for thought
Not all beach days are breezy. Remember to supervise your dog at all times, and have regular breaks in the shade with plenty of fresh drinking water. We also recommend the use of a quality pooch-friendly sunscreen for full snoot-to-tail sun protection.
We hope your pup has a pawsitively perfect birthday filled with sunshine, surf and a sandy snoot! Because we LOVE birthdays, we have a special gift for you…
Use the code BIRTHDAYPAWTY at checkout for 10% off your next order.

CLIENT FEEDBACK

“Janisha helped to give our brand our voice.

She took the time to understand our values and breathed life into our product descriptions and email marketing campaigns. Janisha also delivered our social media marketing strategy, which we still refer back to to this day!

Not only did the strategy give us the confidence to dive in, it keeps us accountable in delivering content that aligns with our vision, mission and values.”

- Jess, Founder of Sandy Snoots

OUR WORK / SOCIAL MEDIA POSTS